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ABOUT THE EXHIBIT GRAMMY Award-winning producer, Songwriters Hall of Fame inductee, recording artist, and TV star Jermaine Dupri has been writing and producing platinum records for more than 25 years. To mark a quarter century of success with his record label, So So Def, the GRAMMY Museum presented Jermaine Dupri & So So Def: 25 Years of Elevating Culture, an exhibit exploring the legacy of Dupri and the rise and influence of Atlanta’s hip-hop and R&B scene. Exhibit Locations and Duration:  GRAMMY Museum at LA Live: September 2018 – March 2019GRAMMY Museum Mississippi: June 2019 – March 2020 On the evening of the exhibit’s launch, the GRAMMY Museum...

25 YEARS OF JERMAINE DUPRI AND SO SO DEF GRAMMY® Award-winning producer, Songwriters Hall of Fame inductee, recording artist, and TV star Jermaine Dupri has been writing and producing platinum records for more than 25 years. To mark a quarter century of success with his record label, So So Def, the GRAMMY Museum® proudly presents "Jermaine Dupri & So So Def: 25 Years of Elevating Culture ," a new exhibit exploring the legacy of Dupri and the rise and influence of Atlanta’s hip-hop and R&B scene.  The exhibit will run through March 2020. "Considering this year marks the 45th anniversary of hip-hop,...

50 YEARS - 1991: Jermain Dupri Starts So So Def Records So So Def at 20: How it all began: Jermaine Dupri, Da Brat, Kris Kross, Xscape, and Bone Crusher tell the story of the iconic Atlanta label’s rise - Will Stephenson, Feb, 2013  PHOTO CREDIT: JOEFF DAVIS JUST KICKIN' IT: JERMAINE DUPRI AND SO SO DEF'S ICONIC AFROMAN By WILL STEPHENSON Friday May 8, 1992 09:00 AM EDT PHOTO BY CHRIS MITCHELL. FAMILY REUNION: SO SO DEF ALUMNI GATHERED AT ATLANTA CITY HALL TO ANNOUNCE THE 20TH ANNIVERSARY ALL-STAR CONCERT. For 20 years, Atlanta’s rap music industry has stood on...